The Humble works of

Larissa
Leeper

THE HUMBLE WORKS OF

LARISSA
LEEPER

ABOUT

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A FEW SAMPLES OF

(3)

My Work

See All Albums

BRAND + PRODUCT DESIGN FOR

Unapologetic Urban Gear

BRAND DESIGN FOR

Diaspora Missions Collective

BRAND DESIGN FOR

Advancing Health Equity

MOVIE POSTER DESIGN FOR

Dr. Megan Ebor

PRODUCT MARKETING FOR

Coach Gessie

name

WEBSITE DESIGN + DEVELOPMENT FOR

Oh! Productions

PROGRAM BRAND DESIGN + STRATEGY FOR

Eaton Corporation

FEATURED CAMPAIGN

+ VIEW THE DETAILED CASE STUDY

“ENERGIZE YOUR CAREER”

Eaton is a global power management company specializing in electrical and industrial manufacturing and technology. It was time to refresh and revive Eaton’s brand as an employer of choice. The theme “Energize your career” is hinged on Eaton’s actual employees sharing why they love working there, and a little fun fact.

Client: Eaton Corporation
Year: 2024
Initiative: Revamp the Employer Value Proposition
My part: Creative Director

I led the design and deployment of this EVP campaign. In doing so, I coordinated 6 simultaneous photo shoots across the globe and produced our EVP brand guidebook and its accompanying 100+ assets.

Sample: Employee Quote Graphic

METRICS: 2 months post-launch

99%

increase in applicants (163.6k)

The whole reason for this campaign was to drive candidates to apply at Eaton. the ATS dashboard shows that April-May 2023 vs. April/May 2024 saw double the applicants.