Eaton is a global power management company specializing in electrical and industrial manufacturing and technology. It was time to refresh and revive Eaton’s brand as an employer of choice. The theme “Energize your career” is hinged on Eaton’s actual employees sharing why they love working there, and a little fun fact about themselves.
I led the design and deployment of this EVP campaign. In doing so, I coordinated 6 simultaneous photo shoots, and one video shoot, across the globe and produced our EVP brand guidebook and its accompanying 100+ assets.
Sample: Employee Quote Graphic
METRICS: 2 months post-launch
21.4M
across social platforms
237k
global paid media
745k
employees sharing their quote graphics
20%
new EVP brought unique website traffic
150+
employees participated
External Audience Touchpoints
- Organic social media posts
- Amplify posts
- CRM emails
- Paid social advertising
- Programmatic advertising
- Google display advertising
- Women in Tech conference
- LinkedIn Live event
- STEM Workforce Diversity Magazine
- Minority Engineer Magazine
- NSBE conference guide and graphics
Internal Audience Touchpoints
- EVP Brand Center Sharepoint
- All company email from Ernest
- CHRO call launch
- HR Deployment call
- TA Global All Hands call
- FutureReady career lab booth
- Global and regional newsletters
- JOE Top News
- Viva Engage posts
- Site monitor displays
Key Performance Indicator
99%
The while reason for this campaign was to drive candidates to apply at Eaton. the ATS dashboard shows that April-May 2023 vs. April/May 2024 saw double the applicants.
